Kelleen Wiseman

The University of British Columbia, 2014, PhD

Santa Clara University Leavey School of Business, 1991, MBA

University of Saskatchewan, 1985, BSA, Agricultural Economics

Dr. Wiseman has cross-cutting industry experience in the agri-food business, banking and marketing sectors in Canada and the United States that she integrates into her academic work. Her research and teaching focus on sustainable entrepreneurship, green financing, and sustainability reporting within the climate, food, and agri-business sectors.

Dr. Wiseman teaches at the graduate and undergraduate level at The University of British Columbia.

Courses:

• FRE 302 Small Business Management in Agri-food Industries
• FRE 516 Financial and Marketing Management in Agri-food Industries
• FRE 520 MFRE Seminar and Industry Insight Series
• FRE 547 FRE Graduating Project – Work Experience

Developing logistic regression models using purchase attributes and demographics to predict the probability of purchases of regular and specialty eggs, British Poultry Science. 2015 56 (4): 425-435

Salted and preserved duck eggs: a consumer market segmentation analysis, Poultry science. 2015 94 (8): 1942-1956

Health and Nutrient Claims in Processed Food Products: Are Consumers Gaining or Losing?, Journal of Food Distribution Research. 2011 42 (1): 118-122

Influences of demographic characteristics, attitudes, and preferences of consumers on table egg consumption in British Columbia, Canada, Journal of Poultry Science. 2011 90: 1088-1095

Teens, Food Choice and Health: How Can a Multi-Method Research Methodology Enhance the Study of Teen Food Choice and Health Messaging?, Journal of Food Distribution Research. 2011 42 (1): 123

Kelleen Wiseman is the Academic Director of the Master of Food and Resource Economics (MFRE) graduate program at The University of British Columbia. Her research and teaching focus on sustainable entrepreneurship, green financing, and sustainability reporting within the climate, food, and agri-business sectors.

With extensive cross-disciplinary experience in agribusiness management and the banking industry in Canada and the United States, she integrates practical industry insights into her academic work. A notable achievement in her career is the launch of UBC's Micro-Certificate in Environmental Metrics for Sustainability Reporting, a program designed to equip professionals with the tools to develop and apply environmental metrics that track organizational impacts and enhance sustainability management practices.

Under her leadership, the MFRE program has seen significant advancements in data analytics training, the development of impactful graduating projects, and the adoption of innovative teaching techniques. These efforts have positioned the program as a leader in preparing students for impactful careers in the global climate, food, and environmental sectors. Her dedication to teaching excellence has been recognized with the prestigious Killam Teaching Award, underscoring her commitment to fostering an engaging and impactful learning environment.